article writing , blogging and traffic generation | Elance Job – Bid on This Freelance Job – Details – Freelance Writing Projects.
Continue reading here:
article writing, blogging and traffic generation | Elance Job …
Posted on 27 July 2010.
article writing , blogging and traffic generation | Elance Job – Bid on This Freelance Job – Details – Freelance Writing Projects.
Continue reading here:
article writing, blogging and traffic generation | Elance Job …
Posted in Article Writing, Blogging0 Comments
Posted on 19 July 2010.
Do you have a website? If you are interested in blogging, you need to know something about Google Page Rank , also known as Google PR. Google PR is a tool to.
Read this article:
Google Page Rank: Difference between PR 0 and PR NA | Jevitt
Posted in Blogging, Google Page Rank0 Comments
Posted on 18 February 2010.
Discover Magic Article Rewriter, The Ultimate Solution That Automatically Produces Up To 1000 Unique High Quality Articles In Less Than 5 Minutes! 
This unique software not only saves you hundreds of dollars in freelance writing fees, but it also accelerates your article marketing campaigns, making it easy to produce HUNDREDS of non-duplicate, content-rich articles in 5 simple steps.
Learn How You Can Have All The Articles You Write Hundreds Or Even Thousands Of Times More Effectives And Generate A Real Flow Of Website Traffic And Cash, Using Resources You Didn’t Even Know Existed!
to get this fantastci tools, please Click Here!
Posted in Article Writing, Blogging, Copywriting, Keywords, SEO Basics, SEO Tips0 Comments
Posted on 08 February 2010.
To my delight, Google has last updated their page rank on the 31st of Dec 2009. Why was I delighted you ask!

Well, some of my sites have jumped from a PR0 (page rank) to PR 2, one had a fantastic jump to a PR4. So what will this do to my sites and what sort of benefit that will bring me…
To start of with, increasing your site’s PR will give an indication to Google as well as your well informed web visitors of how well your site is perceived on the web (give it a web credibility). This in turn will for sure increase your site’s search ranking in Google, hence, increasing your visitor traffic, and if you are like me, depending on Google Adsense as your advertising mean stream to bring you the revenue, you should see a steady increase in clicks (make sure you follow good Adsense strategy).
How do you build your PR
Although no one knows how Google calculate their PR, most professionals agree that it is a combination of certain criteria, they are:
SEO Magnet offers fantastic link building packages tailored to your site’s needs. They will give you a comprehensive review of your site to determine the best way in executing your SEO strategy. Did I mention they are very affordable as well, try them out.
Copyright Khalid Hamadeh | Director SEO Magnet
Posted in Blogging, Google Page Rank, On Page SEO, Online Marketing, Organic SEO, SEO Services, SEO Tips0 Comments
Posted on 01 February 2010.
guest post by Kelly Diels
I have a problem with authority.
Step inside my echo chamber. I’m a blogger, and apparently now a ProBlogger (just quit my job and I’m making money!) so I’m keenly interested in bloggers who blog about blogging. Especially bloggers who blog about blogging for money. ‘Cuz, like, I like to eat. And I figure that reading and digesting and applying the bloggingforcash lessons of those who have climbed this hill a little longer, for a little more money, is a good idea.
And up high on the meta-blogging mountain they yodel: get thee some authority-y-y-y.
Yet every time I read that I need to get authority, I recoil, I cringe, I raise my feminine fist to the heavens and wail and curse and gnash my teeth.
My neighbours don’t love this. I’ll probably hear from the authorities, soon.
What’s my problem with authority?
In really precise and technical terms, it icks me out.
First, in real life, my aversion to authority is a philosophical, political, feminist, and don’t-wanna-be-bored thing. I don’t want to do what I’m told because a lot of what we’re told to do by institutions, experts, parents, teachers, bosses, friends and lovers is just patently bad for us as human, feeling, thinking, interesting people.
Second, when it comes to blogging authority, I don’t understand what we’re talking about:
Let’s start at the beginning.
Here’s what I’m talking about:
It might be worth stating that the type of blog that I’m talking about in this series is a blog that isn’t purely about profit or traffic – but a blog that has influence in its niche.
It is certainly possible to build a profitable and/or well trafficked blog without Trust – in fact I know a few bloggers who blog purely for Search Engine Traffic who don’t really care about influence, brand or loyal readers but who just want traffic that they can convert to cash…
What I’m on about is helping bloggers to not only be profitable and have traffic but to build blogs that have profile, influence, authority, credibility, respect and a brand that opens up opportunities beyond quick profit. - Darren Rowse
Good blogging creates authority, plain and simple. Writing consistently about your area of expertise makes you an authority figure within your industry and niche. You will enjoy a definitive advantage over competitors who do not blog, and likely even over those who have been blogging for shorter time periods.Professionals and other business people have long been writing for trade publications and newspaper columns to build authority, coupled with networking in the community and at trade shows and conferences, all in an attempt to build word-of-mouth referral business. With blogging, you’re building authority and networking all at once, and on a global scale if your business model benefits from that kind of reach.
The goal is not to be on the A-List as determined by the Technorati Top 100 Blogs. Your goal is to be on the A-List for your niche, geographic region or industry. - Brian Tracy
It’s much slower and harder with an authority blog to develop traffic as you have to be more choosy. It’s not enough just to do linkbait or SEO tricks, you have to attract the right people and delight them with your content so they subscribe and come back. Here you actually need to get to know your audience and what they like. You have to treat them as individuals rather than a herd of potential ad-clickers. -Chris Garrett
What do these guys have in common?
I’ve got a theory about why I don’t know what they’re talking about and it all starts with liberal arts. I’m slandering Socrates right now.
I went to University for a long time and during that time the title of nearly every book and academic paper started with “Beyond ________.”
Beyond Pluralism. Beyond Democracy. Beyond Feminism. Beyond Macrophysical Marathoning and Towards Paper Mâché. I just made that up.
My point: all of the writers arguing beyond a concept were reacting to a history or an asserted wisdom that constitutes the canon. They were suggesting that there was more to their field than the regular, accepted arguments and outlines. They were saying, yes, that’s true, but there is so much more to this story.
I have a suspicion that the reason I’m not grasping ‘authority’ is because that’s what these bloggers and social media thinkers are doing, here, too, with online authority. They’re saying things like “it is not enough to…”, “the goal is not…”, and “isn’t purely about profit or traffic” – all of which makes me suspect there is a discussion or core knowledge animating these beyond-ish arguments.
So I’m convinced that they all know something I don’t – which is easy, because I know nothing. And I know it. Thanks, liberal arts.
(For this I paid an average of $17,000 a year for six years. Ah, higher education.)
And because I think there is a core idea underneath these discussions, I keep asking this question: when we’re talking about online authority, what are we talking about?
Is authority
So I asked, directly.
I went to the Misters and the Masters (because sometimes – a lot of times – they are the same and I know this from real life and Women’s Studies, thanks liberal arts) and asked them by e-mail,
What is authority and why do we need it?
Yes, I questioned authority by going to the authorities on authority for advice about authority. Ahem and a’men. All men. Again.
Chris Brogan: Is authority the same as trust? A great question. No. Authority is that sense that someone knows enough about something as to be useful. Trust means that PLUS the sense that you’d take this advice, implement it, and follow one’s recommendations on some things (not necessarily all) without much question. I think authority is to the left of trust on a spectrum, so to speak.
Chris Garrett: Authority could be credibility, could be based on your expertise, experience or results, but it is often simpler than that.It is the answer to the question “why should I listen to YOU?”
Can you demonstrate that you have valuable knowledge, insights, ideas? Have you done something that I would like to be able to achieve too? Do other people look to you as the go-to person in your subject area?
What it absolutely is not is beating people over the head with your credentials and calling yourself an expert – in fact that would work against your authority rather than in favour of it. Labels do not create authority because what a badge gives we can undo in moments as soon as we open our mouths
![]()
Chris Guillebeau: Authority matters! All authority is perceived authority, meaning that it is determined largely by personal interpretation — but that doesn’t mean it doesn’t exist. When people look to you as an expert and trust what you say, you have a powerful relationship with them, either as a blogger, a marketer, or just a human being. Credentials for credentials sake aren’t that important anymore, but authority is here to stay.
Jonathan Fields
epends who’s asking. If you’re a kid, it’s the folks who make the rules. If you’re a grown up, it’s the people who refuse to be constrained by the rules. Those who question authority, create their own paradigms, push envelopes and buttons, then bring others along, opening doors, expanding world views, crafting experiences and solutions and, most importantly, walking the walk.
Real authority is also about aligning words with deeds. It comes from those who dare to live. Those who dare to be judged. Those who open themselves to failure and swap spewing for doing. Real authority takes work and risk. Because if it was easy, everyone would be doing it…and everyone would be an authority, leaving the word so diluted as to have no import.
These are some smart answers from some very smart people – but I’m still not getting it.
So I posed the question to my friends, family, lovers and stalkers who then proceeded to break Twitter and blow up my blog comments.
Neat fact: the people who answering my question “what is authority and why do we need it?” are not all men (nor are most of them named “Chris”). Holy revolution.
Authority to me, and based on my experience, is that you believe what someone says without having to verify it from a 2nd source. It’s half trust, and half faith that someone knows what they’re talking about. - Nathan Hangen
Authority is earned on some level. Chris Brogan became a social media authority when everyone believed he was. My question is…when did HE believe it? - Kelly Livesay
Authority is also respect. Have learned that, (in my culture anyway.) a person must choose between authority & respect…or will we choose rapport and communication and transparency? Rapport encourages connection, a lack of fear and a sense of security. But there is a cost – often a loss of respect comes with rapport if it’s chosen over authority, especially if that person is a woman. - Franis Engel
Authority is in the eye of the beholder - Mary H Ruth
“Authority” squelches innovation, originality, unconventional acumen. It keeps us looking 4 the same answers in the same places. “Authority” says that “they” are experts when actually “they” might just be louder or more privileged, male, white, pretty.”Authority” can have sumptuous merit – lived experience, deep digging, TRUE interest. It leads tribes. Bottom line: ALL AUTHORITY NEEDS TO BE QUESTIONED, including one’s own, for true freedom and creativity. Never stop asking. - Danielle LaPorte
I think we are moving to a new place about what constitutes authority, so I am glad you are writing about it. The etymology of authority goes back to the word “autor” -from the Old French for “father”. So there are the patriarchial roots….My new definition of authority is authenticity + clarity (haven’t figured out what to do with the o yet). When I show up as fully myself – with my beautiful flaws and mistakes and fears, and say “this is my truth” from a place of clarity – that is worth listening to. This type of authority is on the rise. If your authority means getting people to listen to you, to follow you, that’s fauxthority. You’re just looking for clones. If it means showing people the possibility of authenticity + clarity to find their truth, now we’re talking. -Lianne Raymond
Rich, gorgeous stuff, yes?
And a bit thematic and consistent.
Did you notice a point that kept emerging from the women weighing in on authority?
Authority might be a bit off-putting to women: it feels pretty linear, competitive, male, and exclusive. And – again with the precise language – kind of icky.
(Bloggers and internet marketers, take note. There is an ISSUE here. More than one woman talked about how authority doesn’t resonate with them, or how it signals all the wrong things. It might be as simple as speaking a different language or it might be more.)
No wonder I can’t get my head around what authority means. We all mean different things by it, and it resonates and triggers wildly different associations in each of us:
I don’t really know what to do with that. How does one systematically go about attempting to manufacture influence and manipulate perceptions?
(Actually, I think this is called “branding”).
Still: fertile ground.
Buried in all of this yummy, complicated, thinky hummus were two great potatoes:
Authority is landing on 1st page of Google for search term. Preferably in the top 3 - Dave Doolin
Normally “Authority” online is a reference to how Google values your website / pages. Google considers a Site more authoritative if it has the keyword in question in the site’s URL, if it is an older site, if it has plentiful backlinks from other sites considered to be high value sites, and if the content relates well to the search (among other things). Not too differently from how one might look for an Authority on a topic — who does everyone else look to / listen to (link to) for information on a specific topic? - Bruce Nunnally
Oh well, okay then. Now we’re talking. Now we’re sheering off all the emotion, politics, genitals and gendered intersections and just talking about results.
Search engine results.
I think we just figured out the old school (really old school – as in Platonic) online authority that everyone is obliquely telling us to get beyond.
So at its most basic, Platonic level, online authority is search engine results.
And contained in this most minimal of definitions is an action plan. Here’s how you get online authority:
I must confess that my inner feminist, idealist and fist-shaker just died a little for the 47 millionth time since I started this essay approximately six hundred years ago.
Fortunately, all of my alter egos are resilient. And persistent.
So is John Mellencamp, from whom I unabashedly stole the title of this piece. His 80s old school words of wisdom, in song:
I fight Authority, Authority always wins
oh, I’ve been doing it since I was a young kid and I always come out grinning.
I fight Authority. Authority always wins.
And Authority is Google and I’m pretty sure she’s a woman.
To woo her, you’ll need backlinks. To keep her (and her friends, the ones she very kindly sends your way), you’ll need plain ol’ likeability, credibility, and respectability.
You know, exactly what everyone was telling me but I just had to keep questioning. Curse you, liberal arts.
_____________________
Kelly Diels writes for ProBlogger every week. She’s also a wildly hireable freelance writer and the creator of Cleavage, a blog about three things we all want more of: sex, money and meaning.
Post from: Blog Tips at ProBlogger.
I Fight Authority and Authority Always Wins. (And What IS Online Authority Anyway?)
Posted in Blogging, On Page SEO, Organic SEO, SEO, SEO Basics, SEO Tips, Search Engines2 Comments
Posted on 01 February 2010.
A Guest Post by David Turnbull of Adventures of a Barefoot Geek
After the initial excitement of launching a new blog fades most bloggers are a few steps away from being overwhelmed with the pressure of blogging to the point that they quit, losing the momentum they were building up and all the progress they’d made. This is an unfortunately common occurence.
Writing. Guest posting. Commenting. Responding to emails. Continuous learning. It’s a lot to take in and if you’re not adequately prepared to face challenges as they appear there’s a likelihood that one day you’ll choose not to publish another post and then you’re back to square one.
Recently, just a fornight ago in fact I became conscious of these feelings as my most recent blog was reaching the 6 month mark. I’d surpassed all the goals I’d set for myself but there was stilll that worry of being locked into my work instead of having control over it. I have no problem with hard work, but when it hits the point of dominating my life I prefer to step back and ask myself “How can I make this easier on myself?”
And that’s what I really want to share in this article. This is not about escaping the work of blogging (because I do honestly enjoy it, just not when it causes imbalance in my life) but to relieve yourself of the constant worry and uncertainty that blogging entails.
I’m an advocate of thinking big in most areas of life. If you’re dedicated and disciplined then ambition can often fuel creativity and drive. But blogging is different. There are so many interwoven components to blogging that a big goal often becomes an aimless goal, and an aimless goal is as bad as no goal.
Writing is the most important task for a blogger, so let’s use that as an example. One common belief held by many writers is that you should sit down in the morning at 9am and then not move until 5pm. The idea is that this forces you to write. Do this for 3 days in a row and you’ll lose whatever passion for blogging you ever had. The alternative is much more attractive.
When you sit down to write tell yourself this magical phrase: I’ll be satisified when I’ve written X words. Replace X with the smallest amount of words you can be realistically satisfied with. Once you’ve made this decision and are no longer constricted by outrageous word counts or time frames there’s no anxiety as you work and I expect you’ll find yourself greatly surpassing the “satisfactory metrics” you set for yourself.
What do you want to get out of blogging? Answer that question at least once a month for as long as you own or write for a blog. I imagine most people will respond “to make money” and that’s fine, but there has to be a motivation higher than that, because blogging isn’t exactly the most effective approach to generating an income.
Once you understand with crystal clear clarity why you’re blogging you can eliminate a ton of the garbage that leads to blogging-based stress.
When I first started blogging I had the “make money” goal lodged in my brain, but over the past few weeks I’ve had a shift in my thinking, in that what I truly love is writing and making exciting (and sometimes weird) changes in my life. After I had clarified this I realized that my actions were inconsistent with what I wanted. Instead of writing I was spending most of my time leaving comments on blogs, posting in forums, and using other standard blog promotion tactics. Most of this was unfullfilling.
Now my approach to writing and building a readership is far simpler. These days I do 2 things:
This has been enormous, so don’t underestimate it. Clarify exactly what you want out of blogging and shape your actions to accomodate for that. Sure, if I were to leave 20+ comments on blogs per day, or become an active member in lots of communities my readership would probably climb faster. But at the same time the very essence of what I love about blogging would be lost, and that’d be setting myself up for eventual failure. Classic example of short term sacrifice (a small boost in traffic) for long term gain (endless fulfillment).
Conventional blogging advice indicates that you should write 3-5 times per week without fail. Yes, in the early days of blogging (at least the first 5-6 months) consistency is crucial. You need to prove that you’ve got the chops and that you’re not going to abandon your readership. But, aside from news blogs and blogs that have multiple contributors, I’d suggest you lower the frequency significantly.
This is something I lifted from Tina of ThinkSimpleNow.com who is well known for taking multiple months away from her blog. I doubt everyone could be met with success using that approach, but the lesson still holds true: to ease the pressure of writing and heighten the respect from your readership only write and publish content that truly matters.
What “matters” is a subjective gauge of course, but at its core it’s your own highest inner standard that you must hold yourself too. Through this approach you will end up spending more time writing individual posts, but:
As a poll here on Problogger indicated, lowering your frequency is not what causes people to unsubscribe from your blog, it’s posting too much that readers dislike. Here’s a quote from Darren himself:
I’ve lost count of the number of bloggers who tell me that scaling back their posting frequency a little brings a new life to their blog…scaling back a little means that they are able to develop better quality posts, that they get more comments per post (the posts remain on the front page of the blog longer) and readers say that they appreciate it.
People don’t unsubscribe from blogs when every piece of content provides them with genuine value.
Successful blogging requires sustained effort over a long period of time. I don’t want to make it seem like you can eliminate hard work and the anxiety that comes with the process. But you can make it easier on yourself. Take action to ease the pressure of blogging and refocus on what you truly care about.
What strategies do you use to ease the pressure of blogging?
David Turnbull is a life-long geek who loves to write about life hacking, simplicity and technology at his blog Adventures of a Barefoot Geek.
Post from: Blog Tips at ProBlogger.
How To Ease the Pressure of Blogging
Posted in Blogging, On Page SEO, Organic SEO, SEO, SEO Basics, SEO Tips, Search Engines0 Comments
Posted on 01 February 2010.
The last poll here on ProBlogger examined a growing trend among bloggers trying to monetize their sites – to sell their own products from their blogs rather than just relying upon advertising and affiliate revenue.
Whether it be by selling an E-Book, training program or some other kind of learning program or whether it is selling one self as a consultant or promoting a product from a business that the blogger owns – more and more bloggers do seem to be exploring this as a way to make money.
The poll results were as follows:

I’ve not run this poll previously so have nothing to compare it to – however my gut feeling on this one is that if conducted even just a year ago the percentages would have been further apart. I suspect in the year ahead we’ll see them grow even closer.
Out of interest I thought I’d compile a list of the types of products and services that people said that they sell in the comments of the poll post. You can see that there’s a lot of variation (it’s actually a really inspiring list to me that illustrates a little of what can be done with a blog!
There are sure to be many many other examples of what can be sold off the back of a blog – feel free to add more of your experience in this in comments below.
Post from: Blog Tips at ProBlogger.
44% of Bloggers Sell a Product or Service Of Their Own From Their Blog
Posted in Blogging, On Page SEO, Organic SEO, SEO, SEO Basics, SEO Tips, Search Engines0 Comments
Posted on 01 February 2010.
A Guest Post by Christie Burnett. Image Source.

Feeling sluggish about blogging in the new year? Being innovative on your blog can be a great way to re-energise yourself. The process of being creative and trying something different can definitely up your blogging fun quota when you are feeling stale and uninspired. Trying something new also has the advantage of showing readers a new side to your blogging persona and this could have the added benefit of engaging a whole new set of followers. And you never know, you might just start a new blogging craze. Let me give you an example.
In November 2009, I published my first “From My Notebook” post. I basically replicated what I had written that day in my own personal journal, presenting it on a graphic notepaper page, and the response from my readers to the format was extremely positive. I had lots of Twitter questions about how I had created it and positive comments left in response to the post. And I enjoyed the process of doing something different. It was fun, challenged my creative processes a little and was a much quicker post to put together than many of my others – no photos to edit, no laboring over what I was writing, no research to include. It was simple, yet effective.
Every now and then throwing in a new style of post keeps every one on their toes. So, here are 20 words to get you thinking about fun ways to step away from your usual style and give readers something fresh.
Put pencil to paper or pen to tablet and say something with illustrations, instead of words.
Check out Miao & Wafupafu for inspiration.
Set yourself the challenge of telling a story without words, just photographs.
Telling Your Story with Words and Images offers great tips for choosing the right photographs.
If your blog is usually full of product reviews or technical information, turn things upside down by sharing a personal story instead. Or tell readers something about you that they never would have guessed.
In Why Stories are an Effective Communication Tool for Your Blog, Darren shares his reasons for why stories engage readers on an emotional level.
Insert a graph, pie chart, table or diagram to make your point.
Invite another blogger, preferably one who usually takes an alternative stance to you, to enter into a debate with you via online chat or Skype and then publish it on your blog.
Make your readers chuckle – self deprecation, jokes, comic strips – whatever works with your target audience.
Give vlogging a twirl or insert a relevant video from YouTube to get readers talking.
Give something back to readers by hosting a giveaway. Or donate $$ to your favourite charity for every comment left on a post.
Make something from scratch, and then create a tutorial to teach others how to do it too.
Invite a guest blogger to be featured on your blog and introduce readers to someone new.
Try You’ll Never Know Unless You Ask for more information about inviting others to guest post on your blog.
When was the last time you write a list post? If it has been a while, compile a list which will be useful to readers today.
Check out Ali Hale’s guest post at Problogger, 10 Steps to the Perfect List Post.
Develop a free downloadable resource for your readers.
In colour psychology, blue equates to serenity and calmness whilst red is strong and gutsy, dramatic even. Think about creatively using colour to add intensity to your post or to set the mood for readers.
Do readers email you with questions, problems or dilemmas? Take the opportunity to channel ‘Dear Abbey’ and help them out with some useful advice. I did this recently with, “The Case For Not Packing Away.”
Source relevant inspirational quotes to share with readers. Or include statistics or new research findings.
Find out more about your readership by asking them to participate in a survey or poll.
Read more about surveys – Survey Your Readers and Discover Who They Are and How You Can Be More Useful to Them.
Use the powers of the internet to source news stories relevant to your niche and readership. Include your personal reaction and thoughts.
Re-package your post differently – standard content wrapped up in a new look. Present it as a postcard, a journal page, a post-it note, a shopping list, a recipe, or a collage.
Try Super Stickies for a bit of fun.
Create a list of great posts, linking to other blogs in your niche. Keep them relevant and your links will be popular with readers. You might even find that you get linked back to in return.
Develop a challenge for your readers and offer to publish the best submissions you receive. It could be a group writing challenge, an online photography exhibition or any challenge that best suits your niche and target audience.
Keep this list handy and come back to it for inspiration whenever you are feeling stale or depressed about blogging. You are limited only by your imagination and willingness to try something new.
Christie Burnett is a trained early childhood teacher, presenter, writer and, most importantly, Mum. She blogs at Childhood 101 about all the things that contribute to growing a memorable, healthy childhood, with lots of ideas, tips and information for families.
Post from: Blog Tips at ProBlogger.
20 Ways to Up Your Blogging Fun Quota
Posted in Blogging, On Page SEO, Organic SEO, SEO, SEO Basics, SEO Tips, Search Engines1 Comment
Posted on 01 February 2010.
A couple of weeks ago I hooked up on Skype with a great blogger by the name of Pat Flynn who has a fantastic story to share.
Pat was working as an architect and was about to get married – life was good – but unexpectedly he was laid off from his job and was left wondering what to do.
It turns out that getting laid off was the best thing that ever happened to Pat – he took a small blog about an architectural exam (the LEED exam) that he’d been using to help himself study for the exam and turned it into a six figure income generation machine.
He launched an E-Book off the back of his blog and in its first month he made $8000. That was just the beginning though – in his first year of business the site generated over $200,000!
You can check out Pat’s blog at Green Exam Academy and his newer site at Smart Passive Income.
My chat with Pat was both inspiring and informative and today I’m sharing it with those who have subscribed to the ProBlogger Newsletter and will be adding it as a free bonus to anyone who subscribes in future.
Sign up below to get access to our weekly newsletter and this free Podcast with Pat Flynn.
If you don’t see a signup form above you could be using an Ad Blocker program that also blocks signup forms. Please disable it for a few minutes and refresh this page to see the form and sign up.
Post from: Blog Tips at ProBlogger.
Interview with Six Figure Blogger Pat Flynn Available for ProBlogger Newsletter Subscribers
Posted in Blogging, On Page SEO, Organic SEO, SEO, SEO Basics, SEO Tips, Search Engines0 Comments
Posted on 01 February 2010.
This post continues my series exploring Principles of Successful Blogs.
Have you ever seen a snowball rolling down a hill, gathering speed and momentum and growing in size as it rolls until it gets to a size that will destroy anything and anyone in its path???
Me neither…. not outside of cartoons anyway….
While the image may not be one too many of us have seen in reality – it is a great metaphor for what seems to happen to many successful blogs.
They start small (like any other blog) but gradually (at first) grow (a reader at a time) into blogs with more and more loyal readers. Along the way events (some lucky and some strategic) happen that make the blog grow and roll faster down the slope.
In time momentum grows and it seems that the blog can’t help but grow as it rolls on and gathers new readers, builds its brand, expands with new features…. in time people start referring to it as an A-List blog and what was once a simple blog with no readers has ‘made it’.
There are many reasons that successful blogs grow bigger and bigger over time but one principle that I observe in many such blogs is that they use the power of leverage to grow what they have to the next level.
The principle is simple yet it can be applied in many different ways and levels to blogging. It revolves around this question:
“what do you have now that you can use to help you get a step closer to where you want to be?”
Leverage: “the mechanical advantage gained by being in a position to use a lever” (source).
Another way to ask the question – what ‘lever’ do you have at your disposal that might help you to lift your blog to its next level.

Most readers of ProBlogger will pretty familiar with my photography site. I call it a site and not a blog because today it has a forum, 3 blog areas, strong Twitter and Facebook presence, 2 E-Books (portraits and Photo Nuts and Bolts) and continues to expand. It is read by 3 million or so visitors a month and generates some decent income.
However it wasn’t always what you see today. In fact when I started it in April 2006 it was a simple blog with a free template design that had 3-4 new posts a week and that made less than a few cents a day.
The last 4 years of building dPS have seen many many points of leverage. Let me highlight a few:
Of course there are many other small points of leverage along the way but hopefully you get the point. Each time I’ve launched or grown the site I’ve looked at the arsenal of what I already have and pooled those resources to help build what comes next.
Points of leverage can come in all shapes and sizes. Some might not seem that big but they can lead to things that are. For example my initial Flickr network of 40-50 people led to a Flickr group of over 10,000 which led to a forum of over 80,000!

I’ve raised this topic in a number of presentations over the years and the reaction of many is ‘I don’t have anything to leverage’.
I can relate to that feeling – in 2002 when I started my very first blog I didn’t really have much either. I’d not done much online beyond using hotmail, IRC chat and an occasional search on Netscape. I didn’t have an online network, knew virtually nobody who did and had no idea where to start. I’d not had any experience in building a website or writing copy for the web – I’d only seen my first blog hours before I started my own.
So I started with what I did have – my friends and family. They were my first readers.
Interestingly one of my friends had another friend who was a blogger on a similar topic to me. That generated my first link which generated my first comment from someone I wasn’t related to (a momentous moment in the life of any blogger)!
Here’s an exercise that could be helpful. Grab something to write/type with and start making a list of what you have at your disposal. Thing broadly – it could include almost anything:
This list only scratches the surface – what you have will be unique to you.
Another thing you might like to add to your list is things that you don’t have but that you have the ability to have. Next step goals if you like.
As I wrote my 7 point list of points of leverage that I’ve had at dPS above it struck me that what I was writing sounded pretty strategic and as though I knew what I was doing.
The reality is that I’d say that about 20% of that was strategic and 80% of it was not. When I started out I knew I wanted to build a site that helped people grow in their photography and that would hopefully make me a decent income – but I didn’t have much idea of where it was headed. I didn’t see a forum, I had no idea about E-Books and certainly had not considered Twitter or Facebook (I’m not even sure if they existed back then).
My approach instead was to grow the site organically – to try new things and see where there was energy and to keep building upon what worked. I wanted to build a presence in any way that I could and that was relevant to my potential audience and then to see what opportunities opened up to grow things further both in terms of size and financially.
I didn’t really need to have a way to email readers in the early days because I wasn’t selling anything – but I built a newsletter list from day 1. I didn’t really have much to say on Twitter or Facebook when I started with that but decided to build that network early because I knew one day I would.
In a sense a lot of what I did in the early days was to build a network/community knowing that one day I’d need it to do more than make a few dollars from ad revenue. This of course came to be true when I launched our E-books in the last 6 months. I’m glad I didn’t wait until I needed the network to build it but instead built it well in advance.
Post from: Blog Tips at ProBlogger.
Leverage What You Have and Take Your Blog to the Next Level
Posted in Blogging, On Page SEO, Organic SEO, SEO, SEO Basics, SEO Tips, Search Engines0 Comments

Recent Comment