To my delight, Google has last updated their page rank on the 31st of Dec 2009. Why was I delighted you ask!

Well, some of my sites have jumped from a PR0 (page rank) to PR 2, one had a fantastic jump to a PR4. So what will this do to my sites and what sort of benefit that will bring me…

To start of with, increasing your site’s PR will give an indication to Google as well as your well informed web visitors of how well your site is perceived on the web (give it a web credibility). This in turn will for sure increase your site’s search ranking in Google, hence, increasing your visitor traffic, and if you are like me, depending on Google Adsense as your advertising mean stream to bring you the revenue, you should see a steady increase in clicks (make sure you follow good Adsense strategy).

How do you build your PR

Although no one knows how Google calculate their PR, most professionals agree that it is a combination of certain criteria, they are:

• Your domain age. This is to differentiate between reputable sites and spamming sites.
• Quality and relevant content. Try not to copy articles and news from other sites, also try to make your topics always relevant to your site’s theme and subject and don’t divert your attention into something different.
• Alexa Ranking. Some sites take your Alexa Ranking as a gage to how popular or busy your site is, so do your visitors. Most high Alexa Ranked sites are once that are more technical as most so called ‘techies’ tend to install such good tool
• Link building is very important. Google puts high emphasis into link building and one way links to your site, this is seen as how popular your site on the web. You must insure that when you do any link building that you do it right. I must stress the fact that relevant links are very important, 10 quality links to your site are way better that 100 random links, so chose your link partners carefully.

SEO Magnet offers fantastic link building packages tailored to your site’s needs. They will give you a comprehensive review of your site to determine the best way in executing your SEO strategy. Did I mention they are very affordable as well, try them out.

Copyright Khalid Hamadeh | Director SEO Magnet

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Guest post by Mike CJ.

“Treat your blog like a business” is something we’re told all the time. It’s solid advice, assuming you want or plan to make an income from your blog, and adopting it as a mindset often leads to the successful transition from a blog into a business.

But what does it actually mean?

Have a proper accounts system

Record income and expenses as they happen. Monitor cashflow – every day if things are tight. There are so many tools out there to help you do this, and many of them are free to use. Outright is one of the easiest.

Set objectives

The blogosphere is full of objective-setting posts at this time of year. Most of them revolve around traffic and subscribers. And that’s fine, but if you do want to blog professionally, you need to have financials behind those. You need to know what you’re going to earn over the next year.

Set budgets

Once you know what’s coming in, set yourself some spending budgets. How much of your income are you going to re invest in the business? For training? Software? Marketing? By setting budgets, it makes buying decisions so much easier. Do you want to advertise your new book here on Problogger? Don’t waste hours wringing your hands trying to decide. If it’s in budget do it, if it isn’t, don’t.

Seek opinions and advice

Most “real” businesses, even small ones, don’t run in a vacuum with the proprietor making every decision. And yet many blogs do just that! Get as much advice as you can, from your partner, your bank, your accountant and from other bloggers.

Produce reports

Monthly or quarterly, produce a report showing how the business is performing against the various targets. Examine what went well, and what didn’t. Use the findings to inform your planning for the next period. The act of producing the report itself is effective, but it’s even better if you have to present it to someone else – even if it’s your partner.

Enter into collaborations

Working with other bloggers can really accelerate your success, as well as theirs. Seek out opportunities with like minded people you see around the web.

Use professional tools

It’s too easy to let yourself down with poor design, a tatty invoice or by not having a business card. None of the accoutrements of being in business cost a fortune – they’re a small expense compared to the loss of image when they aren’t right.

Invest in training

Every business should have a training budget – choose the right books, courses and memberships and you’ll get a far greater return than the initial cost.

Treat your readers like customers

Typically only a very small percentage of blog readers will ever become customers by buying something from you – most will simply enjoy the mass of free content you put out there. And that’s fine. But treat every one of them as a potential paying client, and that percentage will slowly increase over time.

Those are my thoughts about treating your blog like a business. What would you add?

Mike CJ is a full time professional blogger and author. He lives in the idyllic Canary Islands, just off the coast of Africa. You can find out more about Mike on his blog Mike’s Life and catch up with him on Twitter @mikecj

Post from: Blog Tips at ProBlogger.

What does treating your blog “Like a Business” really mean?

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Just over 48 hours ago those of you on my newsletter list would have received an email from me introducing a new venture that I’ve been working on – The Third Tribe.

Third Tribe is a new collaboration between myself, Chris Brogan, Brian Clark and Sonia Simone.

I’m going to tell some of my story of why I’m involved in this venture below – but if you want to skip straight to the offer you can read the story behind Third Tribe, what it is and how you can be involved here.

Third Tribe – A Conversation Between Two Worlds

If you were at Blog World Expo last year you might have seen a panel that the four of us were on where we began to explore the topic of our journey as online marketers trying to find our place between two groups of people who we didn’t always feel quite at home with.

Of course these two groups don’t really exist as groups – they’re generalisations and are probably more two extremes of a spectrum we all find ourselves somewhere on – but they are:

• Traditional Internet Marketers – known for their hype, at times obnoxious, annoying and manipulative tactics.
• Social Media Cool Crowd – known for their ethics, value of community and relationships – but also renowned for struggling to make what they do profitable.

Over the years I’ve felt like I’ve spent a little time in both groups. I’ve been to their conferences, tried their ‘tactics’ and ‘approaches’ and attempted to fit in. I’ve also, at different times, swung too far into either camp and done and said things that I now regret.

Tangent Time – A Story of 2 Conferences

I remember speaking at one internet marketing conference a few years back – my first – there were fireworks…. literally and figuratively. My memories of that week include

• speakers selling hundreds of thousands of dollars of coaching and product from the stage (I saw people literally run to signup)
• a presentation on how one internet marketer was setting up hundreds of meaningless blogs to game Google and make money
• one speaker make an entrance that included a light show and fireworks
• a movie star coming to sign autographs

Some of what I saw was amazing – much of it left me feeling quite uncomfortable and out of place.

Mixed in with all that there were also some amazingly genuine and smart people who made a real impression on me and taught me a lot despite being surrounded by hype.

I also remember another conference a few years ago – it was a social media event where I was invited to speak about making money from blogging and social media. In retrospect I think I was actually set up by the organizers who knew those attending would want to shoot me down in flames.

The Q&A time was filled with biting questions – the theme of which was that social media should not EVER be used for anything other than relationships, community and social good. Marketing or profit was certainly not welcome in social media in these people’s minds.

Of course at the event were also some amazing people who I also learned a lot from about the value of community and the power of social media to do good.

I tell these stories for two reasons:

1. there are things about these two groups of people that I’ve learned a lot form and resonate a lot with. Much of what I do is based upon elements that I’ve picked up along the way from a variety of people all along the spectrum.
2. there are things about both groups which leave me either uncomfortable or in some kind of conflict. I do want to make money online – but I don’t want to resort some some of the extreme, deceptive and hyped tactics I see happening around the web.

I’m not the only one who feels a little out of place between these two extremes. I meet people who grapple with these same things regularly.

Back to The Third Tribe

Brian and Sonia started blogging about these same themes last year and the idea of a ‘Third Tribe’ began to emerge as a term to describe those of us in the middle. Chris Brogan joined the conversation and then I jumped in and we began to plan a panel for Blog World.

The more we talked about the Third Tribe concept and the journey that we’d been on to find our place as online marketers the more people began to come out of the woodwork expressing similar experiences and feelings. We decided it was time to call people together and provide those wanting to explore the topic with some training on what we were learning and a place to connect with others on the journey.

As you’ll see in the story on Third Tribe – there’s an amazing group of people lined up to share their journey with Third Tribe members. What’s better still is that since launching 48 hours ago we’ve had may others join and begin to interact – the depth of what’s being shared is fantastic (there’s already over 1000 posts on a great range of topics) and I can see that there are going to be a lot of great collaborations emerge out of this.

The other reason I’m excited about Third Tribe is the mix of people involved all bring such a wonderful collection of skills, strengths and experiences. We’ve got people with experience in copy writing, social media, building membership sites, E-Book marketers, SEOs, affiliate marketers, those who use social media to market their real world businesses…. and much more.

The Offer

As we’re still growing and shaping The Third Tribe we’ve set up a discounted Charter Member Offer for those who join in the first week. This is partly to thank those in our current network but also simply because the site is still growing and those who join now help us to build it with their contributions in the forum (thus they should get a discount).

Third Tribe Marketing is a paid membership site. If you sign up before February 5th at 6PM (Central Time – GMT -6), as a Charter Member the cost is $27 USD a month (you’re locked in at that price even after the price rise). If you sign up next week, the cost jumps to $47 a month.

You can see what the deal entails and what you get on the inside of the TT here.

Of course both the topic and the deal will not fit for everyone. If you don’t resonate with where we are at or don’t find the deal is where you’re at we’re not wanting to pressure anyone to join up.

You’re welcome to sign up and trial things for up to 30 days – it it’s not where you’re at you’re welcome to a refund.

Join us Today

I’m really excited by The Third Tribe and hope you’ll consider joining us.

Check out the details here.

Post from: Blog Tips at ProBlogger.

The Third Tribe – Launched [My Back Story]

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As we continue to explore principles of successful blogging I want to turn our attention to a matter at the heart of the topic – content.

Much could be said on the topic but in the presentation that sparked my principles of successful blogging series of posts I spoke at length about the idea of ‘crafting content‘.

The idea of of successful bloggers displaying ‘craftsmanship’ began to strike me after meeting a number of pretty high profile bloggers at the SXSW interactive conference a few years back. I remember sitting down at that conference with a number of bloggers who’d build great blogs to pick their brains and having the realisation that their blogs had not ‘just happened’ but that they’d really put time, energy and thought into shaping them over the years.

This ’shaping’ of their blogs happened on two levels – it happened on a daily basis in the posts that they wrote – but also over time as their blogs grew and matured.

Crafting Blog Posts

My own experience of blogging is that in my early days of experimenting with the medium I would tend to sit down at the computer on any given day and then put up on the web whatever I was thinking about at that moment and within seconds of punching out a first draft the post would be live online.

• little thought went into the planning of posts
• no more time than was absolutely necessary was put into the writing of posts
• no consideration was really ever given to improving posts before they went live
• it was rare that I gave thought to how to time, launch and promote posts

My blogging was very impulsive and minimalistic in terms of how much effort I put into the most important factor of blogging – the content on it.

I got away with this to some degree, perhaps partly due to the fact that the blogosphere was in its infancy – but look back on that time now wondering how much more I could have achieved early on if I’d just given more time to ‘crafting’ my content.

Don’t get me wrong – I still sit down some days to impulsively write – but over time I’ve found that I get better results if I take a more craftsman-like approach to blogging.

One of the factors that changed my own approach to blogging was out of the experience of beginning to write series of posts on my blogs.

I don’t even remember what the first series was (or why I did it) but I do remember the realization of how much better my writing was when I put some time into planning what I would write ahead of time.

Setting oneself the task of writing a series of posts ahead of time mean you need to consider what you’ll write about (in general terms) but knowing what topics you’ll be covering in the future means that your ideas begin to marinate ahead of time and that by the time you come to write your posts you’ve given the topics thought, you’ve got ideas on how to explore it on a deeper level and you’ve hopefully got some creative ides of how to introduce and explore the topic in a way that makes the post stand out a little.

Crafting Content can happen on many levels and depending upon the type of blog you have you might not find them all to be relevant to every blog post you write – however here’s a series of posts that I wrote on the topic in 2008 that was designed to help bloggers consider ways that take a little extra time could improve their blogging:

1. How to Craft a Blog Post – 10 Crucial Points to Pause
2. Choosing a Topic – take a little extra time defining your topic and the post will flow better and you’ll develop something that matters to readers.
3. Crafting Your Post’s Title – perhaps the most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page.
4. The Opening Line – first impressions matter. Once you’ve got someone past your post’s title your opening line draws them deeper into your post.
5. Your ‘point/s’ (making your posts matter) - a post needs to have a point. If it is just an intriguing title and opening you’ll get people to read – but if the post doesn’t ‘matter’ to them it’ll never get traction.
6. Call to Action – driving readers to do something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.
7. Adding Depth – before publishing your post – ask yourself how you could add depth to it and make it even more useful and memorable to readers?
8. Quality Control and Polishing of Posts – small mistakes can be barriers to engagement for some readers. Spending time fixing errors and making a post ‘look’ good can take it to the next level.
9. Timing of Publishing Your Post – timing can be everything – strategic timing of posts can ensure the right people see it at the right time.
10. Post Promotion – having hit publish – don’t just leave it to chance that your post will be read by people. Giving it a few strategic ‘nudges’ can increase the exposure it gets exponentially.
11. Conversation – often the real action happens once your post is published and being interacted with by readers and other bloggers. Taking time to dialogue can be very fruitful.

Crafting Blogs on a Big Picture Level

The other level that I think bloggers could do well to apply the idea of craftsmanship to is thinking about the big picture of a blog and seeing the blog, in its entirety, as something that needs crafting.

Over a time as a blog grows and matures it takes on a certain shape and form.

The accumulated body of content, the voice and personality behind the content, the visual design of the blog and even the interaction with readers and emerging community are all things that go into how a blog is perceived.

Some blogs manage to evolve without much thought in a good direction – but behind the scenes of most successful blogs there is a person or team of people who are shaping the blog, plotting its course and making sure that it stays on that course.

I spoke once with a museum curator who told me about her job and it reminds me on some levels of what I do on my blogs.

Curators do many tasks to get an exhibition together – good exhibitions don’t just happen. Their work starts with careful planning, research, study and sourcing of exhibits well before an exhibition takes place.

They are not only involved in deciding what to exhibit but they’re also involved in what to leave out of exhibitions (avoiding clutter and confusion for those attending).

Once they’ve sourced the exhibits they’re involved in arranging them and making sure that they are presented in a way that draws people in and takes them on a journey.

As I spoke with this curator about the care in which she put together an exhibition (a process that took a lot of detailed thought and energy over considerable time) I was challenged to apply some of what I saw in my own blogging.

Great blogs don’t just happen – they take thoughtful consideration, planning and shaping. They too are not just about what you publish but about what you don’t publish. They too take thought as you consider the journey you want to take your reader on.

Post from: Blog Tips at ProBlogger.

Craftsmanship – Principles of Successful Blogs #9

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In a quiet moment yesterday I asked my Twitter network:

“what’s one thing that you have been putting off that would improve your blog? (and what’s stopping you from doing it now?)”

The answers were quite varied – everything from redesigns, to writing E-Books, to posting more regularly to SEO optimization, to monetization.

A number of people reflected that just being asked the question helped them to move forward with things that they’d been procrastinating with – so I thought I’d ask the question again here on the blog.

Of course there can be good reasons for putting things off – timing is important and you can’t do everything at once – but if you’re anything like me there are things that you know you probably should be doing that you’re simply procrastinating about.

For me one of the big procrastinations for me until mid last year was creating a product of my own. I’d always said I’d write an E-Book – but every time I sat down to do it I never got past the planning stage (I have notebooks with about 10 different plans that never eventuated).

Why didn’t I do it? Was it laziness…. or busyness….? If I’m honest about it I’m sure it’d be a bit of both of those things – however I suspect it was also partly fear that held me back.

Fear that it’d flop, fear that nobody would buy it, fear that people would critique me for selling something and not giving it away for free, fear that it wouldn’t be perfect, fear that perhaps I didn’t have it in me to create a product like I wanted….

Actually – saying I was too busy might sound a bit better – I sound very insecure!

In the end – I knew that if I didn’t create an E-Book that I’d be kicking myself later. The time came for me to draw a line in the sand and just do it. I don’t have any secret strategies for getting over the hump of getting myself into gear really.

I did tell a couple of others that I was doing it – I did set aside two days purely to put it together – I did engage the services of someone to help me design it – I did set myself a deadline.

All of that helped me get going but in the end it was a change of attitude that got me over the hump.

“what’s one thing that you have been putting off that would improve your blog? (and what’s stopping you from doing it now?)”

PS: one of the reasons I started ProBlogger.com was to help those of us who procrastinate to be accountable to others. A number of our members over there are setting themselves (and each other) challenges to help them keep moving forward.

For example Paul recently set a challenge for members to create a free report/e-book to give away (that link is only viewable by members). What’s exciting to me is that a number of members have actually got their reports ready and launched as a result of working together in this way rather than just tackling their list of things that they must do alone.

Post from: Blog Tips at ProBlogger.

What Have You Been Putting Off and What’s Holding You Back?

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Yesterday I had the privilege of eating at a great Melbourne restaurant – Maha.

The food was exceptional but what I came away from the meal with was…. well it was an ‘experience’ and not just a ‘meal’. A number of things went into the 3 hours that we dined at Maha that stood out and left me pondering what I could learn from the success of this restaurant and apply to my own business.

note: I’m not going to draw too many parallels to blogging specifically but rather will put the lessons out there and let people apply (or leave) them as they wish to their own situation.

Lesson #1: First Impressions and the Power of Contrast

Walking into Maha there was an immediate transformation that occurred that drew us into the experience.

Situated on a small and fairly ugly street filled with the back ends of buildings and car parks (I have to say I wasn’t expecting much of a place in this part of the city) – Maha’s fit out immediately created an impression that lasted for the rest of the afternoon (and beyond).

It was anything but like the street outside and was a luxurious yet tasteful version of a middle eastern dining room. Dark, cosy and inviting – in stark contrast to the bright, stark, surrounds of concrete outside.

Lessons: first impressions matter a lot and can create a lasting impression that sets up the experience someone has of what you’re doing. Unexpected contrast is also something that will grab people’s attention and make them take notice of what you’re doing.

Lesson #2: Simplified Dining

Sometimes dining in places like Maha can be an overwhelming experience for a guy like me. I’m no gourmet and being confronted with a menu filled with dishes that need translation and being overwhelmed with a wine list with so many options that I have no idea where to start isn’t my idea of a great way to start a meal.

Instead at Maha we were warmly greeted, seated and giving a very simple drinks menu (with an invitation for a more extensive one if we required it). The menu for the day was a banquet (chefs choice – although we could have some input if we had special needs) which I also appreciated. Conversation was not interrupted with choices of food and drinks and the overwhelming nature of those menus and wine lists were eliminated.

Lessons: choice is great but sometimes it can be overwhelming and simplicity can be appreciated.

Lesson #3: Engaging the Senses

Throughout the meal it was not just our taste buds that were stimulated. In the corner a three piece band played middle eastern music, outside was a court yard where people smoked shi sha pipes (creating sweet smell that drifted into the room) and at the end of the meal we were offered to have our hands rinsed in a little lemon cologne which engaged both our senses of smell but also touch.

The cologne also made a lasting impression – even as I fell asleep last night it lingered on and I was once again reminded of the experience of Maha.

Lesson: engage the senses and you transform something that can be quite one dimensional into something experiential.

Lesson #4: Unexpected Gifts

When it came time for the bill to be brought to the table the waitress also delivered three small white boxes (one for each couple) with some small pastries in them. They were a little take home gift to extend our visit.

These gifts served a several purposes including:

1. something we didn’t ‘pay for’ – it is amazing what impression getting something for free makes (or course we DID pay for the gift as the pastries would not have cost much and our bill more than covered it). This perceived extra value and a gift will of course create a lasting impression, increase the chances of us returning and telling our friends about the experience.
2. extending the experience – today as I ate a pastry (24 hours after dining at Maha) I’m still thinking about the meal.

Lesson: gifts (big and small) and extra value create an impression!

Lesson 5: Focus Upon the Positive

As we were about to leave our waitress stopped by the table. Instead of asking if everything was ok (often the way wait staff word this question) our waitress asked us what our favourite part of the meal was.

Couching the question by asking us for the best part of the meal was a pretty smart move as it shifted our minds away from parts we might not have enjoyed (not that there were any for me) and onto the best parts of the meal just as we were about to leave. We left pondering the good rather than what could have been better.

This also served as a great way for the staff to gather feedback on what was working – something that no doubt helps them to continue to improve what they do.

I also wonder whether asking this question set up some cues in our minds that might be repeated later as we discussed the meal with others. We’d already each said something good about the meal within seconds of completing it – perhaps that’d be what we’d say next time we spoke about the meal.

Lesson 6: Choreography/Process

As we drove home from Maha V and I both commented on how those behind the restaurant must have put some real thought into the experience that they offered those who dined with them. Having eaten in another of the restaurants owned by one of the owners we saw some patterns in some of what we’ve mentioned above.

Our experience didn’t just happen. Everything from the ways in which we were greeted, through to the small touches like the lemon cologne and complimentary pastries were intentional and planned steps in a choreography of a typical visit to Maha.

I’m certain that the process evolved over time but the experience was not left to chance – there was a clearly thought through process in place which ensured the best chances of a great experience for diners and a profitable business.

Best of all, the ‘choreography’ wasn’t obvious or intrusive in any way, it just naturally unfolded.

Lesson: great experiences don’t always just happen. A little thought can go a long way to helping people move through an experience in a positive way.

Which of these principles could you take and apply in your blog or online business?

Post from: Blog Tips at ProBlogger.

Lessons from a Fine Dining Experience

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I started blogging in 2002.

Since that time the question I’m most frequently asked by strangers at parties who hear what I do has changed 3 times.

• what’s a blog? (2002-2004)
• how do you make money blogging? (2005-2008)
• you still blog – doesn’t everyone Tweet these days? (2009-2010)

I wonder what’ll be next?

Post from: Blog Tips at ProBlogger.

My Most Frequently Asked Questions at Parties (since 2002)

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Keyword research is one of the primary things in SEO, and as all of us know, there are a set of keyword research tools that we all have been using for years. I personally feel that the keyword research area is the most important one in terms of laying your foundations for SEO, and unfortunately, this is also one ares where we don’t have much options.

So what does it take to create a better keyword research experience ? We all have the same set of keyword research tools, the same keyword research procedure, so what makes the difference ? Let’s see.

1. Use more than one tool, mix it up and get the best of it

Of course we all have out favorite tool, but does sticking to just one tool narrow down your possibility of finding out better keywords ? It does. In my opinion, one should always try it out with as many tools as possible and then get the best of everything. For instance the Google Adwords Tool has the advantage of popping up “realistic” keywords, but the search number and the competition is probably not accurate. You could use the SK Tool instead.

2. Do not pick the obvious keywords

Remember, in SEO its more about doing things better than doing things right. So if you pick the obvious keywords with the best search volume, you are forgetting the fact that other SEOs in your niche probably doing the same thing, and even better than you. So the wise thing to do is to track your competition and over-doing them, even if that means you have to deviate form the regular procedures.

3 – Match search volume in context with your site content

A mistake SEOs often repeat is getting carried away by the search volume and picking the most competitive keywords which they may not stand a chance to rank for. The problem here is that there is no focus on the content. Only if your content matches in context with the keyword selection would it be possible for you to go ahead with the rest of SEO factors and possibly get some traction. If you make the wrong selection, then you got things all messed up right from the beginning.

4 –   Pick up the low lying fruits first rather than jumping for the big ones

Why ? Its easier to get the momentum. When you try and pick up competitive keywords first, you have to spend a lot of time on it until you get anything for result. Instead try picking up the low lying fruits first (long tail, lesser competitive keywords) and then once you have some momentum gained, leverage on it for the bigger ones. Makes sense ? Saves a lot of time too.

5 – Start from bottom up of your site

Another grave mistake SEOs do, especially with new websites is to start with their homepage. Nothing wrong technically, but you’re losing out on the opportunity that a lot of your content that lies in the inner pages of your website are still not optimized or catered properly to the search engines. There are several options available with them, so why not fix them first and move up gradually to the homepage ?

So there you have it. Five overlooked facts in keyword research, that could really make some difference to your overall SEO strategy. Did it help ?

Can’t wait to hear your thoughts.

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Today is famous American painter Norman Rockwell’s birthday, (Feb 3rd) and Google is celebrating it with a new doodle.

“Norman Percevel Rockwell (February 3, 1894 – November 8, 1978) was a 20th-century American painter and illustrator. His works enjoy a broad popular appeal in the United States, where Rockwell is most famous for the cover illustrations of everyday life scenarios he created for The Saturday Evening Post magazine over more than four decades.” -Wikipedia

Did you spot it yet ?

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Google Picasa sure is getting better day by day. And today, they’ve released something really very interesting. Something I’ve been wanting for long. That is to be able to search the images by the camera model/type. More than finding the images now this could use this feature to find out which digital camera is better in popularity, now that’s an additional value tip when you go out for buying one.

To search images by camera type, go to Google Picasa for Web, and after doing the search, click on “Options” and down the left hand sidebar you can see an option > “Camera Models”. Click on it, type the first letters of the camera model you’re looking for and it will pop up an entire menu of camera models available. Easy as that !

Any guesses which is the most popular camera model ?

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